Tuesday, April 29, 2008

Hey, everyone. Kerry and I are in NYC at the Business and Design Conference hosted by the Corporate Design Foundation. Held at the newly built New York Times building -- what a fantastic structure.
About 200 people here from all areas of business and design, featuring outstanding specialists in the field.
For the full agenda go here: http://www.cdf.org/forms/the_third_issue_business_design_conference.html

Day started with a presentation on Publicolor, a mostly NYC-based nonprofit designed to fill sad public schools with color. To quote Ruth Lande Shuman, the founder and president, "Color has power."They have demonstrated that by filling schools with rich, happy colors, kids are more engaged, there is less hostility in the school and kids feel respected. For more on Publicolor, go here: http://publicolor.org/

Also really enjoyed a presentation from Joe Mansueto from Morningstar. He told the story of how they incorporated design from the day the company started in 1984. As he was quick to say, using design as a business decision was niche then. Now it is just and ante to get into the game.
Here's Morningstar: http://morningstar.com/

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