CML's Marketing Plan

Thought we would share some of the work we've been putting together over the last couple of years as we have started to develop a marketing practice for CML First up is our Marketing Plan itself. We started this plan in 2006, shut up in a conference room to map out the key components. Then I drafted it and we ran from there. As Kerry said at the time, it would have been helpful to have something like this to start from. So, we offer it up to you here as a starting point. http://docs.google.com/Doc?id=d2psbnk_0htvkfnd3